Although Consumers select REALTORS® and not Brokerages, iCloud is, nonetheless, committed to creating a ”Front of Mind” brand awareness for the iCloud brand. ICloud has implemented an ongoing, mass media campaign in Newspapers, Magazines, Mass Transit, and Television. The campaign promotes the iCloud brand and iCloud REALTORS® as Professional and Progressive in the industry. Unlike traditional Brokerage ads that tend to be negative, the iCloud ads are fresh, interesting, and have a “positive spin”. As the company grows, the campaign will continue to grow in frequency and in scope.
